Tuesday, May 17, 2011

Style File: On Our Radar: Shourouk

Style File


On Our Radar: Shourouk
17 May 2011, 10:36 pm

Part Maharajah, part sportif—not the likeliest mash-up of influences. But credit is due to the Paris-based jewelry designer Shourouk Rhaiem, who has somehow blended the two into a group of covetable, crystal-studded pieces for her latest eponymous collection. Rhaiem wasn’t always into baubles. She cut her teeth in fabric development at some of Europe’s best labels, including Chloé, Cavalli, and Galliano. Jean Paul Gaultier commissioned the designer to create jewels for his Fall ‘09 Couture extravaganza, and you can see why. These pieces don’t just state, they roar—case in point, her crystal-covered lion’s-head bib necklace. Rowr.

For her latest collection, Rhaiem borrowed from the courts of Indian monarchs, right down to the way the pieces are meant to be worn—certain earrings, for example, include dangling chains meant to loop over the ear. But the best sellers so far have been those pieces that bring the royalty down to the level of the hoi polloi. Shorouk’s Swarovski crystal clusters are threaded on friendship bracelet strings and summer camp-style lanyards. They’ll hit Maryam Nassir Zadeh later this summer.

—Matthew Schneier

Photo: Courtesy of Shourouk

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