Tuesday, July 19, 2011

Style File: Mirror, Mirror, On The (Shop) Wall

Style File
Mirror, Mirror, On The (Shop) Wall
Jul 19th 2011, 19:30

Tribeca’s first “mirrored cave/performance space” touches down just in time for New York fashion week. It’s the new pop-up shop for Mugler, creative director Nicola Formichetti revealed last night at BOFFO’s annual benefit. The New York nonprofit runs the Building Fashion program, which connects designers (those without retail spaces of their own) with architects and provides funds and space for temporary, week-long stores. (Last year, the project brought Richard Chai, Waris Ahluwalia, Siki Im, Simon Spurr, Heather Huey, and Supima to a secluded space in West Chelsea; this year, Patrik Ervell, the Lake & Stars, Irene Neuwirth, and Ohne Titel, along with Mugler and Formichetti, will set up shop in Tribeca.) BOFFO’s designers past and present crowded the benefit last night, which honored fashion’s favorite stylish architect, Peter Marino. “This year is just another example of how much architecture and fashion can achieve together in collaboration,” Spilios Gianakopoulos, the chair of Building Fashion, said of the new participants. “Looking at the proposals [from architects], it’s just overwhelming what can be done with a lot of creative vision. We had over 300 total proposals for all five designers”—including, he added, 120 for Formichetti.

What will you find there? “All of the designers I collaborate with,” the designer revealed. “It’s a kind of shop/museum kind of thing. Stuff from Japan, special pieces, panda bears…” Of course, the “performance space” designation beggars the question of whether Mugler’s biggest fan, Lady Gaga, will put in an appearance. No word from Formichetti, though he did let slip that he’s off to the heartland today to shoot her latest video. “Nebraska,” he revealed. “Where’s that?”

—Matthew Schneier

Photos: Clint Spaulding / Patrick McMullan

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