Style File: Salvor Projects Sets Up Shop

Style File Salvor Projects Sets Up Shop 6 May 2011, 9:07 pm Salvor Projects’ Ross Menuez was an industrial designer (an award-winning one, no less) before making the jump into fashion. So no chance he would settle for a regular bricks-and-mortar space when he decided to open Salvor’s first retail store, just down the block from his studio on New York’s Lower East Side. In fact, there are no bricks and no mortar in evidence at all in the space. Working with designer Nick Dine, who has designed retail spaces for Kirna Zabête and Calypso Christiane Celle and is also a partner in the business, Menuez created the entire store without paint, sheetrock, or visible brick: The entire interior is covered in waxed MDF (that’s medium density fiberboard for the layman). “We wanted it to look like we carved the space out of one material,” Dine explained, and so it does—one material that angles geometrically throughout the shop, creating walls, partitions, and even a register station that wouldn’t look totally out of place on a streamlined, high-design UFO. That makes it an admirable home environment for the Salvor collection, whose various components and categories are collected under one roof for the first time. (”We wanted to bring the whole family together,” Menuez explained—in the past, bags might be available at Isetan in Tokyo, menswear at Barneys, special projects at Dover Street Market, and so on.) Soon, a revamped Web site will begin e-tailing the collection as well. The line focuses on prints, hand-applied in Salvor’s Manhattan studio, and overlaid on traditional men’s shirts, Cone Denim jeans, and gauzy silk dresses. Oversized scarves are printed with vintage photos: some with swooping eagles, others with William Burroughs (who lived for much of his old age just across the street) brandishing a gun. (It’s the first time the Burroughs Foundation has approved and licensed the use of his image.) “We wanted to make things we couldn’t buy,” Menuez explains simply. From the silver-coated Bowie-esque jeans to shirting-fabric anoraks so overprinted the material feels like technical nylon, there’s little chance you could buy them before he dreamed them—and less chance still you’ll find them anywhere else. Salvor Projects opens today at 172 Forsyth St., NYC, www.salvorprojects.com. —Matthew Schneier Photos: John Aquino You are receiving this email because you subscribed to this feed at blogtrottr.com. If you no longer wish to receive these emails, you can unsubscribe from this feed.